There are some ways & features that every landing page must have:-
(1) Start with a singular goal in mind or Know Your audience: Determine your target audience and research it thoroughly, their like & dislikes. So, you could offer them according to their need.
(2) Interactive Design: - each and every landing page must have interactive design and most successful landing page have dark color.
(3) Page load speed: - Page load speed must be minimum, as while opening the landing page minimum loading time help to improve more conversion.
(4) Headline:-The Title & theme of page must be clear and precise.
(5) Copywriting Techniques: - Copywriting techniques are the smart way to convince buyers for your product. This is a psychological technique to convince buyers. Hire a copywriting expert for better results and conversions
(6) Call to Action Button: - One of the most important elements on landing page. CTA buttons give more conversions on your page. You need to add a CTA button with active color.
(7) Payment Options:-You need to display any payment option on your landing page that buyer can know. Most of buyer during buying journey like to check the payment Options. Always display the icons of different payment options.
(8) Mobile Friendly:-After the roll out of Mobile friendly update, search engine supports the mobile friendly pages. Make you’re landing pages completely mobile friendly with accelerated mobile pages.
(9) Landing Page video/Image:- According to latest research landing page video are able to retain more user than text information. People are more likely to make a purchase decision after watching landing page video.
(10) Minimum Exit Links - First rule of a landing page, help user to take action on a landing page. Landing pages are made for capturing user’s information, so we can further nurture such users and help them with your services.
(11) Lead Capturing Form & Lead Magnets - The most important part of a landing page, Lead capturing form - As a marketing guy, my first goal is to take visitors to the landing page and then capturing their details to take the process further. Those who share their details on the landing page are the potential leads for the business. Nurturing such leads will improve the conversion rate as well as will be our brand advocate.
(12) Integrate Social Media Link: - Social signals improve your search engine rankings. Social shares spread your presence among targeted audience.
(13) Benefits or features of a product
(14) Embed newsletter option/Embed e-book download option.
(15) Free offer.
(16) Less content is more.
(17) Add Chat Option.
(18) Testimonial.
(19) Remove distractions.
(20) A/B testing-Testing, Testing and Testing
(1) Start with a singular goal in mind or Know Your audience: Determine your target audience and research it thoroughly, their like & dislikes. So, you could offer them according to their need.
(2) Interactive Design: - each and every landing page must have interactive design and most successful landing page have dark color.
(3) Page load speed: - Page load speed must be minimum, as while opening the landing page minimum loading time help to improve more conversion.
(4) Headline:-The Title & theme of page must be clear and precise.
(5) Copywriting Techniques: - Copywriting techniques are the smart way to convince buyers for your product. This is a psychological technique to convince buyers. Hire a copywriting expert for better results and conversions
(6) Call to Action Button: - One of the most important elements on landing page. CTA buttons give more conversions on your page. You need to add a CTA button with active color.
(7) Payment Options:-You need to display any payment option on your landing page that buyer can know. Most of buyer during buying journey like to check the payment Options. Always display the icons of different payment options.
(8) Mobile Friendly:-After the roll out of Mobile friendly update, search engine supports the mobile friendly pages. Make you’re landing pages completely mobile friendly with accelerated mobile pages.
(9) Landing Page video/Image:- According to latest research landing page video are able to retain more user than text information. People are more likely to make a purchase decision after watching landing page video.
(10) Minimum Exit Links - First rule of a landing page, help user to take action on a landing page. Landing pages are made for capturing user’s information, so we can further nurture such users and help them with your services.
(11) Lead Capturing Form & Lead Magnets - The most important part of a landing page, Lead capturing form - As a marketing guy, my first goal is to take visitors to the landing page and then capturing their details to take the process further. Those who share their details on the landing page are the potential leads for the business. Nurturing such leads will improve the conversion rate as well as will be our brand advocate.
(12) Integrate Social Media Link: - Social signals improve your search engine rankings. Social shares spread your presence among targeted audience.
(13) Benefits or features of a product
(14) Embed newsletter option/Embed e-book download option.
(15) Free offer.
(16) Less content is more.
(17) Add Chat Option.
(18) Testimonial.
(19) Remove distractions.
(20) A/B testing-Testing, Testing and Testing
